Marketing is not my profession nor preference. In the good old days, I sent a manuscript to the publisher who had given me a contractor, and basically they did everything else. (Course they didn’t always sell a lot of books!)
Things have changed. The fun stage of writing and editing (yes I enjoy that part) , and seeing the proofed copy on line are over. Now I’m in the difficult stage — between writing and selling. It’s called marketing, and in this day, the author carries a lot of that responsibility.
So for the last few weeks I’ve been trying to figure out a marketing plan that would produce results right away! Since Daughters of Deliverance will come out on December 1, just in time for Christmas shopping, it’s the ideal season. The problem is that there are just too many options–many options– which require knowledge and experience using social media. Here’s what I mean:
Launch party–for real, with snacks and door prizes
- Facebook launch party–online, no snacks 🙂 but free books
- Book blog tour
- Online book club
- Getting Reviews
- Flyers produced and printed for handouts
- Bookstore connections
- Video interviews
- and more!
What’s most important — and what’s least productive? For your good advice, I’ll send you a free copy of my biographical fiction based on the life of Katharine Bushnell, MD, advocate for women caught in white slavery in the 19th century. Watch for Daughters of Deliverance coming out December 1.
Hope you like my creative formatting. The list was supposed to be in a straight line after dots, but I rather fancy WordPress’s design.